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The Legendary Fashion House – Armani

The Legendary Fashion House – Armani

Armani is an international designer fashion house that was founded in 1975 by Giorgio Armani and Sergio Galeotti. It caters top couture and high fashion products worldwide. It also does manufacturing, retailing and distribution. High fashion ready to wear clothes, haute couture, accessories, eye wear, shoes, watches, cosmetics, jewellery and home interiors are retailed by this brand. It has opened its boutiques in Mumbai, Tokyo, New York, Dubai, Milan, and Zurich among other international cities of the world.

His first line was menswear, and later he branched into women and children lines. The men’s suits and bomber jackets caused an explosion in the fashion market during the 70’s. His fabrics were very unique, the design and cut were clean and comfortable. These brought revolutionary changes in the fashion industry. Even after 30 years, it is still a sought out brand. After the success of men’s suits, structured jackets for women were introduced. These gave the sophisticated formal look that many people are crazy about. Work wear for women was introduced in neutral colours, which were very well received.

One sub label of Armani is called Emporio-Armani. It designs luxury clothes that are of high quality. Many celebrities, both men and women flaunt their Armani couture on the red carpet. Another high end sub label is Armani-Collezioni. This is a ready to wear clothes line. A sports line based on this label was also launched recently. Armani Jeans is another line of clothing based on denim. This was created in 1981 by Giorgio Armani. It is very fashionable, and sold in many stores worldwide. Armani-Exchange was created by the same legend and launched in the early 1990s. It was very well known for its provocative campaigns. It is very popular among the young pop crowd. This label is moderately priced. Some more labels of this brand are Armani-Casa and Armani Junior. Armani junior caters to the children. Armani has also ventured into cosmetics. These are widely available and very popular. Armani watches too have created a niche for themselves in the fashion industry.

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Armani has been through a personal tragedy long back, it has increased his determination to expand globally. His empire grew rapidly, as he gives importance to elegance and style. He has moved on, and has exponentially expanded his business. Now, the brand offers something for everybody – men, women, and children. It has also spread its wings into almost all kinds of accessories linked to fashion like watches, shoes, etc. Everyone at least once in a life time wants to own an Armani. Such is the reputation. And not every item labelled Armani is expensive. Some of his labels are quite affordable too.

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