Armani Brand: Good Taste and Fine Lines
The house of Giorgio Armani has become so linked to high fashion not just in Italy but around the world that, “It’s an Armani!” speaks for its worldwide reputation. The brand name is instantly recognizable as synonymous with fine men’s and women’s apparel.
If you are looking for well-cut suits, shirts, blouses and ties then you need look no farther than this label. The lines extend beyond the original haute couture fashions for which the Italian designer is most famous. Today you can get the brand’s ready-to-wear fashions for men and women at fine clothing stores and online sites around the world. They have also placed their brand name on such accessories as belts and shoes, watches, jewellery, eye glasses, makeup and even home d?ï¿½cor. The label is marketed under such names as: Giorgio Armani, Emporio Armani, Armani Exchange and Armani Collezioni to name just a few of Armani brand sub-labels.
The latest Armani expansion is a chain of luxury hotels which the fashion legend is undertaking with Emaar Properties. This is a natural link to the cafes, bars, restaurants and nightclubs the company already owns.
The Armani fashion and Armani Junior Company is worth an estimated three billion Euros. Since its inception the formal wear of Giorgio Armani has been considered the utmost in high fashion. Armani suits have been worn by movie stars, presidents, sultans and kings. Armani high fashion creations have adorned presidents’ daughters, movie stars, royalty, and first ladies.
Since 1975, when he first started his fashion design house, Armani has been linked to luxury, fine line and beauty. For over thirty years, Armani has remained a private company with the fashion designer himself as its only shareholder.
The myriad of sub-labels of Armani’s original company have allowed the fashion house to widen its clientele to younger wearers, home d?ï¿½cor accessories and more casual, affordable clothing.
Now you can purchase such accessories as Armani glasses, sunglasses and watches at retail and online stores. Armani fashion labels are available at retail and online stores in ready-to-wear fashions for men and women. Although the Armani brand remains one of the most prized names in ultra-fashion, Armani is now affordable to those who shop off the rack. The range of clothes, accessories and cosmetics has rapidly broadened with the advent of sub-labels around the world. Each sub-label targets a specific market. For example, the not-so-wealthy can shop Armani-Exchange where they can find less expensive clothing by the same brand. Armani Junior is a line specially for the fashion conscious kids out there.
With its branching from the several hundred stores into the luxury hotel industry, Armani brand has reached a new market. No doubt the Armani name will continue to be linked with good taste and fine service.