Online Shopping Sites – A Platform for Advertisement
Online shopping sites have changed the face of advertising. Nowadays, these sites are hot- spots for advertisers. These shopping sites provide a great platform to the companies to advertise for their products. In the next few lines, we will be discussing about the changing face of advertising. We are all aware of the function and procedure of operation of online stores. But, few of us actually know how these websites have influenced the growth of advertising on the online front. With the growth of these sites, they have been targeted by companies for providing them platforms for advertising.
As these sites are hugely popular, a lot of online traffic passes through them. Suppose you want to buy Dell Laptops, then you will go online into any store for browsing across various models. In the mean time you will find that the model you were actually looking for is not as good as the one you have got through intense browsing. So, this is what we may unofficially term as ‘indirect advertising’. The large array of mobile phones in any online store is nothing but a simple form of advertising. These have just been displayed to attract you to go for better models.
It has been found out that these companies pay a huge amount of money to online shopping sites for promoting their products. Suppose you are searching for a list of laptops in any online store. You will see that some laptops are the top of the search result. This is due to the fact that, the company is being endorsed by the site for financial reasons. Thus, these sites are a great stage for companies to promote their products and ultimately force consumers to buy their products. This is a very common phenomenon across the globe among almost all online stores and shopping sites.
This type of business also incorporates a lot of foul play. And, the main sufferer is the consumer who uses the online store. The customers often fall prey to tricky business strategy of several sites. Simply for monetary gains, sites are ready to sacrifice the trust of their valued and respected consumers. This situation should be addressed very soon in order to give shoppers a better shopping experience. Otherwise, why should I shop online if I have a mega- store nearby? So, we can only hope that online shopping sites will stop being partial to a single company.